The post highlights a trend that is unavoidable - your personal brand is on the web and people will look you up. The article states that some companies are foregoing resumes and instead are focusing on your social profile. If you're in actively looking for your next job you should expect that anyone involved in the hiring process will do a search using your name and will use that information.
Assessment BadHires behavioral interviewing Behavioral Interviews candidates Change Cost of Hiring deduction digital footprint Employee Retention Google Hiring hiring process interviewing Job Experience JobExperience job interviews Job Requirements lies logic Love Management Money Objective Data Performance personal brand preference report reactiveness reasoning RecentGrad Recruiting resume Résumés selection SMB Talent talentmanagement Turnover WhatstheWord? work culture