What’s the Word?

When we hear a name or term, we instantly make a wide range of assumptions.  Think about the Patagonia toothfish –doesn’t seem very appetizing.  But rename it Chilean sea bass and suddenly it sounds pretty delish.  How about munching on a dull brown, fuzzy Chinese gooseberry?  No?  Call it kiwi and suddenly we are making kiwi margaritas.  (Scroll to the bottom for the recipe.)

Recent research finds that words not only trigger assumptions, they actually shape thought.  Considering the influence of language, we think it is important to clarify the differences among the words used to describe the talent we want to hire